5 Killer tips that will help your company drive more qualified leads!
One of the biggest challenges facing every company in any business environment is to identify the platforms and campaigns that will drive the most qualified leads.
Company growth is based on the company’s ability to create the right funnels so they will maximize the generation of leads at the lowest possible cost.
Use these 5 killer tips to maximize your marketing efforts >>
#1 Define the right marketing platforms
This point may appear self-evident, but our vast experience shows that it is not obvious at all. Many companies have marketing applications that are based on gut-feelings rather than on testing and analysis.
As an example, some companies think that they can rely on a single platform (e.g., LinkedIn) as their marketing channel because of that platform’s capability to locate specific roles and personas from their target audience.
But that is not even half the truth.
To generate the most accurate leads and sales for your company, you must test different ads and different creatives on different platforms. You must run remarketing ads on various platforms, such as: YouTube, Google GDN, Taboola and even Instagram.
Let your marketing agency do their part and allow them to advise you on the right marketing platforms for your company.
#2 Construct accurate sale funnels
Your sale funnels will determine not only the quantity of leads, but also their quality. Your marketing team must “get into” your prospect’s head and uncover their deepest emotions so they will be able to press the right psychological buttons – which will drive them to take the desired action.
We believe that sale funnels must include various ads, on various platforms and with different creatives. The more effort you’ll invest in building different funnels, the more data you’ll get and analyze, the more you will be able to increase your number of qualified leads.
#3 Use videos – BUT NOT THE CHEAP ONES
Guys, let’s clear it off the table – you can’t go on air with cheap production. If your excuse is that you want to make a primary test video before you invest any money, just remember this:
Cheap videos send a one-way psychological signal to your prospects. It is not the signal you want to be sending.
Your prospects will be comparing your videos to the best creatives they have seen in your industry. The first 3 seconds that they encounter your brand name must be PERFECT.
Your marketing videos play a significant role in generating leads and they must include strong and well-defined content and text. They must be produced with accurate music and narration.
#4 Build your own database
It is essential for you to develop and keep your own database. The vast changes in the market regarding the GDPR and privacy on the web require you to build your own database of prospects and clients.
You don’t want your sales funnel to rely entirely on customer segments that you get from social platforms.
Popups, quizzes, short online games, webinars, social activities and newsletter subscriptions are just some examples of ideas that can help you increase your database of qualified leads.
Nurturing this database has become one of the most important challenges and it affects the number of leads and sale opportunities you will be able to produce in the future.
#5 Test & optimize
Everything must be tested. Every creative, every copy, every video or banner must be tested and analyzed so you will be able to optimize your results to increase your marketing ROI.
The test is very simple: After determining all your marketing KPIs, everything must be tested based on it. If it meets the KPI, it goes to optimization, allowing you to sharpen the campaign and bring it to the next level.
If it doesn’t meet the KPI – it either goes to an optimization process or you kill it and let it go.
Fast, with no mercy.
Conclusion:
Knowledge is a key factor in increasing your sales and in building the most accurate funnels to get qualified leads,
When it comes to your marketing efforts, you must have the right marketing company with you.
It will save you time and money. Most important, it will help you grow and scale your company.
